If there is one development of the technological age that we really feel sorry for it is the QR code.

The possibilities of using it are near limitless... yet the only place you seem to find them are on advertising posters. And we can't think of anything you need to scan less then an advertising poster. Especially when the advertising poster is attached to a bus stop shelter. And the QR code is in the bottom right hand corner.

QKies by Anette Klein offers a way out of the misery

Developed in conjunction with the baking goods supplier Juchem, QKies is a ready to bake biscuit mix - with an edible QR code top.

And of course you can set the target URL.

Sure there will be marketing bods thinking about how they can employ it... but we don't see it as a mass-market concept rather one for entertaining and amusing friends and colleagues.

And as such helping bring the QR code into the bosom of the family.
Where in our opinion it belongs.